Ever since we launched Viewit, we’ve been obsessed with presenting videos in a way that users are familiar with consuming. We’ve always envisioned ourselves as the “TikTok of Real Estate,” but let’s be honest, we weren’t quite living up to that hype. Nothing really resembled the TikTok experience. But after months of hard work, passion, and dedication, we’re thrilled to introduce Viewit 2.0—the real TikTok of Real Estate.

We’re rolling this out in Pakistan first, with plans to launch in the UAE soon. Viewit 2.0 is a complete reimagining of our original platform, designed for the new generation of home buyers and renters. And here’s a fun fact: young homebuyers are expected to make 43% of home purchases this year alone!

So, what is Viewit 2.0 and where do we see this headed? Let’s dive in.

Redefining Real Estate

Scrollable feed

With Viewit 2.0, finding your dream home has never been easier. Initially (like many other portals), you would hop on the website and be presented with grids of listings, deciding what to click on based on the title, property stats, and image.

With Viewit 2.0, every listing appears with all the details and a video playing right away. This means you no longer have to sift through endless grids of listings. This UI ensures each property gets the spotlight it deserves, helping you find your next property and hidden gems with ease.

It’s like scrolling through Instagram Reels or TikTok, making property hunting engaging and intuitive. Prefer the old grid system? No problem, you can switch back anytime.

Efficient Media Consumption

The biggest upgrade is how you consume media.

Viewit 2.0 allows you to instantly watch a listing video as it loads, letting you decide within the first few seconds whether to swipe or stay. This means you can browse through more properties in less time, making your search much more efficient compared to the traditional grid system.

Enhanced Lead Qualification for Agents

Viewit 2.0 gets even better for real estate agents too. By presenting video listings upfront, agents can ensure that viewers get a comprehensive look at properties right away. This helps in qualifying leads more effectively, as potential buyers or renters can quickly determine their interest based on the video. This not only saves time but also increases the chances of connecting with genuinely interested clients.

What’s next?

Currently, Viewit 2.0 is in its initial testing phases. As we closely monitor data and user behavior, we’ll be rolling out updates to enhance the user experience and effectiveness of finding a property through Viewit.

Additionally, we’re very excited to be working on a recommendation engine that will learn from user behaviour and show properties tailored to their interests. This means that with every scroll, users will see listings that match their criteria, making the search process even more personalized and efficient. With every scroll the right home will find you!

We’re committed to continually improving and evolving based on user feedback. Check out Viewit 2.0 at viewit.pk!