How to Launch Your Own Real Estate Brokerage in Dubai in 2024: A Step-by-Step Guide

Dubai is one of the most dynamic and attractive real estate markets in the world. With its stunning skyline, diverse population and booming economy, Dubai offers endless opportunities for real estate agents. If you are passionate about real estate and want to start your own brokerage in Dubai in 2024, this blog post is for you. In this post, we will cover the following topics:

  • How to set up a real estate agency in Dubai
  • How much does it cost to start a real estate business in Dubai
  • Is it profitable to be a real estate agent in Dubai
  • What qualifications do you need to be a real estate agent in Dubai
  • What licenses are required to operate a real estate business in Dubai

By the end of this post, you will have a clear idea of how to open a real estate agency in Dubai in 2024 and what steps you need to take to make it a success. So, let’s get started!

How to set up a real estate agency in Dubai

Step 1 – Legal Structure

The first step to start your own real estate brokerage in Dubai is to decide on the legal structure of your business.

There are two main options: a sole proprietorship or a limited liability company (LLC). A sole proprietorship is the simplest and cheapest option, but it also exposes you to unlimited personal liability and tax obligations.

An LLC, on the other hand, offers more protection and flexibility, but it also requires more paperwork and fees. You can choose either option depending on your preference and budget.

Step 2 – Business name and trade license

The next step is to register your business name and trade license with the Department of Economic Development (DED) in Dubai. You will need to submit an application form, a passport copy, a no-objection letter from your sponsor (if you are a foreigner), and a fee of AED 15,000 (approximately USD 4,000). The DED will issue you a trade license that allows you to conduct real estate activities in Dubai.

Step 3 – Joining the RERA

The third step is to join the Dubai Real Estate Regulatory Agency (RERA), which is the governing body for the real estate sector in Dubai. RERA regulates and monitors the real estate market, sets the standards and codes of conduct, and protects the rights and interests of both the consumers and agents. To join RERA, you will need to submit an application form, a copy of your trade license and a fee of AED 10,000 (approximately USD 2,700). RERA will issue you a registration certificate that allows you to operate as a real estate broker in Dubai. You will also need to ensure you and your real estate agents become certified real estate brokers by passing the RERA exam. The fee for taking the exam has been reduced to AED 3,200 (USD 872) for individuals with a bachelor’s degree from a university.

Step 4 – Bank account

The fourth step is to open a bank account for your business. You will need to provide a copy of your trade license, your registration certificate, your passport, and a minimum deposit of AED 50,000 (approximately USD 13,600).

Step 5 – Office space

The fifth step is to find a suitable office space for your business. You will need to rent or buy a commercial property that meets the requirements of RERA. The office space should be at least 50 square meters, have a signboard with your company name and logo, have a reception area, a meeting room, and a storage room. You will also need to equip your office with the necessary furniture, equipment, and technology. You will need to keep computers, a printer, a scanner, a landline and an internet connection. You will also need to have a CRM system, a website, and a social media presence for your business and of course a subscription to

Step 6 – Staff

The sixth step is to hire and train your staff. You will need to recruit qualified and experienced real estate agents who can help you grow your business. You will need to provide them with a contract, a salary, a commission, and a visa. You will also need to train them on the real estate laws, regulations, and procedures in Dubai as explained above. Each agent would also need a RERA ID card (which is an e-card).

Step 7 – Marketing

The seventh step is to market and promote your business. You will need to create a unique and memorable brand identity for your business. You will need to design a logo, a slogan, a brochure, and a business card for your business. You will also need to advertise your business on various platforms, such as newspapers, magazines, radio, television, billboards, and most importantly online. You also need to network with other real estate professionals, such as developers, investors, landlords, and tenants.

Step 8 – Growth

The eighth step is to manage and grow your business. You will need to provide excellent customer service to your clients and listen to their requirements, preferences and expectations. Show them the best properties that match their criteria and negotiate the best deals for them and perform comparitive market analysis. This only comes from studying the market and understanding the prices, rents and sizes of different areas. Keep track of your income and expenses to pay your taxes and fees. Be mindful of the rules and regulations of RERA and update your knowledge and skills regularly.

Benefits and challenges of opening a real estate agency in Dubai

Opening a real estate agency in Dubai can have many benefits and challenges for aspiring entrepreneurs. Some of the benefits are:

  • Dubai has a vibrant and diverse real estate market that offers a wide range of properties, from luxury villas to affordable apartments, to suit different tastes and budgets.
  • There is a growing population and economy that create a high demand for real estate services, especially from expatriates, tourists, and investors.
  • Dubai has a favorable business environment that supports entrepreneurship, innovation, and competition, with low taxes, free zones, and smart e-services.
  • Dubai makes for a strategic location and connectivity that make it a regional and global hub for trade, tourism, and culture.

Some of the challenges are:

  • Running a agency in Dubai is highly regulated and saturated that requires a lot of compliance, investment, and constant maintenance to operate successfully.
  • The high cost of living and doing business that can affect the profitability and sustainability of a real estate agency, especially in terms of rent, staff, marketing, and fees.
  • Dubai hosts diverse and demanding clientele who expect high-quality and professional service from real estate agents. You will need to hire and train agents who have excellent communication, marketing, research, and organizational skills.


Starting a real estate business in Dubai in 2024 can be a rewarding and profitable venture, as the real estate market in Dubai is one of the most dynamic and attractive in the world.

However, it also requires a lot of planning, preparation, and investment, as the real estate sector in Dubai is highly regulated and competitive. You need to have the right qualifications, skills, and licenses to operate a real estate business in Dubai.

You also need to have the passion, dedication, and vision to succeed in this challenging and exciting industry.

When you are ready to take the plunge and start your own real estate business, we have a special offer for you. You will need to market your properties effectivley and the best way to do that is through Viewit!

Viewit is a property portal with a focus on video and innovation. Video listings allow your clients to view properties before committing to an on-site viewing, leading to higher conversions. Book a meeting here and we’ll reach out to you!

Written By: Ashar Iqbal Published On: 26 December 2023

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